Mobile Search Engine Optimization MSEO
Mobile Search Optimization is a new and quickly evolving field, therefore it is one that marketers can
take advantage of today. Because it is just a matter of time that the mobile search engine results pages become crowded and optimization more difficult.
There are 2.3 billion mobile subscribers compared to 1 billion computer users. While mobile search may only be in its start up stage, major search engine players have been investing large amounts of time and money into the future of mobile search. For example, Nokia selected Yahoo! to provide its search results for subscription users, and all Windows mobile and hand held devices have been set to MSN. As the mobile market develops,
optimizing pages to rank high in the mobile search engines will be highly beneficial to secure a large part of your market.
Contact us for more information! 
Mobile Search Engine Advertising
Mobile phone marketing is most effective when you keep the words "targeting" and "relevancy" in mind.
Making your search results on the mobile web available to the right people at the right time with the right message, is key to receive visitors. Mobile search engine marketing allows businesses to reach potential consumers who are looking for your products and services, anywhere, even far away from a PC or wired network connection.
Learn more about Mobile Advertising Why is this different than normal SEO?
Mobile SEO is not just SEO best practices applied to the mobile Medium. Mobile users search differently:
- The mobile user experience is totally different from the experience of the normal PC web user. Most distinctive differences are: a mobile user doesn’t have a normal keyboard, the screen is 10 times smaller and you can search outdoors as well. This all often results in different queries and different search volumes.
- Few mobile search guidelines exist hence experience is key to get high rankings.
- Traditional Web Analytics is inadequate for Mobile. As most analytic tools use Java Script to get all data from your site visitors. Most mobile phones don’t support Java script. Hence using statistics for mobile search engine optimization is much more difficult.
- Accessibility is an issue in traditional SEO: It is always good to optimize for the normal PC user that the search engine spider mimics. Site validation is controversial in the traditional SEO community, as accessibility for web search can be accomplished without validating every page. However the stakes are much higher in mobile search. Given the high price you must pay to mobile search engine results if your mobile site is inaccessible or not complaint to mobile site validation rules.
Contact us for more information about Mobile SEO Mobile search engine optimization Services
Our Mobile Search Optimization includes:
- mobile web design: For a company to run a mobile phone search engine optimization campaign for mobile phone users, the first and most important step is to make sure that a website is mobile compliant. if your mobile site is inaccessible or not complaint to mobile site validation rules, you will get lower mobile search rankings. We make sure that your site is optimized and complaint with all mobile phones up to date.
Read more about our Mobile Internet Solutions
- Visitor tracking and analysis: InMovil Media Analytics makes sure your site and search rankings can be improved by using statistics of your mobile visitors.
Read more about our Mobile Anlytics Solutions
- Keyword research: Keywords used by mobile users are a lot shorter. We make sure your pages receive the most optimized keywords adapted to the mobile user experience.
- Mobiles search advertising channels: Mobile users can view sponsored ads for your website when searching for the products and services you sell. For example we can setup a pay per click campaign for Google Mobile Adwords, Microsoft adCenter or Yahoo! Mobile. Google Mobile's current offering in gives users the choice of clicking on an ad to view the website or calling the advertiser directly from the mobile phone.
Read more about our Mobile Advertising Solutions
Examples of mobile search optimization:
Case Study: Absolutebeds.mobi
Goal: - Be number 1 on Google Mobile Spain on the keywords Camas (beds) and Colchones (mattresses)
- Get more visitors on the absolutebeds.com website
- Convert mobile traffic to sales.
Situation:
Absolute Beds is a leading online retailer of beds and mattresses in Spain. InMovil Media has been asked to make sure that all mobile users in Spain who are searching for a bed or mattress will find it with Absolute Beds and that mobile traffic is converted to customers for Absolute Beds.
Solution:
We have made a mobile compliant website according to the latest validation standards: http://www.absolutebeds.mobi. This to ensure that mobile search engine spiders give higher value to the mobile website.
An extensive keywords analysis has been conducted how people will search on a mobile phone for beds and mattresses.
Every week a statistics update of the site usage and search engine visit is discussed with the client to make changes to the website. This all to receive more visits and a higher conversion ratio, which in the end means more customers.
General examples:
Hotels are an obvious example of a business that should ensure mobile users searching for a room in a particular city, town or locality can find the hotel and book a room online or by calling the hotel front desk. Restaurants, nightclubs, taxicabs, cinemas, automobile service stations, map services and escort services are other similar examples.
We can help your business benefit from mobile search marketing, Contact Us to find out how our services can help you.
Contact us today and see what we can do for you! 
