Coca Cola Mexico Uses barcodes in the world's biggest on-pack mobile barcode scanning campaign outside of Asia to date. By scanning a barcode, with the camera of their mobile phone, on one of 40 million Sprite bottles, a consumer can instantly win one of the many prizes.
FINE – SMS-2-WIN
FINE, the market leader in the Middle East's hygienic paper industry has pioneered the use of mobile marketing in its latest campaign.
'SMS to Win with Fine' has been launched on its range of FINE facial tissues and pack of ten FINE toilet rolls. Prizes from Sony like LCD TVs, PlayStation 2 video game consoles, DVD players and Micro Vault USB drives are up for grabs. Consumers will find a leaflet on all packs of the above products and can enter a draw by sending the answer to a simple question via SMS.
The competition runs from November 10, 2007 to January 6, 2008. 2 draws will be held on December 10, 2007 and January 07, 2008, under the supervision of Dubai Economic Department. Winners will be notified via SMS. There are plans to bolster the promotion with aggressive in store activity as well as a campaign on popular radio stations.
Peter Janho, Chief Area Officer for Arabian Peninsula and Iran, said,
"This is an exciting contest that we are offering our customers. We have always been customer driven and this is epitomized by our concentration on hygiene and quality standards. This SMS promotion is an additional reward that we would like to offer to our loyal customer base and simultaneously we would like to encourage first time users to try our brand and benefit from our unique SteriPro feature that guarantees a germ free tissue.'
SNT - Mobile Customer Relationship Management
SNT, a full service provider in the field of Customer Relationship Management, supplemented their offer with mobile services. A complete SMS platform with short codes, reversed billing services and all required functionalities produced according to the SNT style guide. SNT and her customers now take full advantage of the new mobile CRM services. Besides conducting research and consultancy, SNT now offers her services trough every channel of communication, including e-mail, telephony, IVR, SMS and (mobile) web enabled applications.
Digitenne - Mobile Gateway
Digitenne, a digital TV provider, implemented a mobile solution based on postal codes check up. A mobile gateway was developed for Digitenne staff in corporate look and feel. Now by entering the postal code in the gateway personnel can check 24x7 if a potential customer can receive digital TV. The implementation of the Inmovil Media mobile gateway shortened Digitenne’s business cycle substantially and enabled commercial staff to close sales much quicker than before.
T-Mobile - SMS Portal
Global Telecoms Operator, T-Mobile created a corporate SMS portal. By implementing the portal T-Mobile can offer her B2B clients an easy to use and flexible SMS communication tool. Because of the flexible design and concept the SMS portal is now being rolled out in several markets in which T-Mobile operates. Customer communication increase significantly with this SMS tool. A similar portal is also developed for Vodafone.
Telefónica Móviles España (TME)
The leading Spanish carrier, selected barcodes to design and build an access-to-content platform for consumers and content providers. TME subscribers can also receive an SMS containing 2D barcodes that can be redeemed to gain entrance to a venue or event.
Philips – Postal Code SMS
As part of the promotion campaign around the introduction of the Sonicare, electronic toothbrush, a SMS store locator was developed for Philips. By means of billboards, brochures and internet Philips communicated to her customers to SMS their postal code to find the nearest store. Over 1000 customers made use of this service the first week of the launch and Philips is thinking of re using the format in new campaigns.
ING Bank - Mobile Internet
ING Group is a global financial services company with services in over 50 countries. For their bank division in Germany they have set up a mobile site (.mobi) with company information, direct call options for support and service and the option to localize the nearest cash machine by inserting a postal code.
More about mobile internet sites 
Stock Broker - SMS Alert Service
One of the largest online stock brokers implemented a series of personalized SMS alerts. With these alerts the stock broker enables their clients to real time receive actual stock quotes and news personalized for clients’ own stock portfolio. With the 4 types of alerts, news, technical, time and of course stock quote alerts, clients can react even faster to changes that affect their stock portfolio. In a recent quality survey over 40% of stock broker’s 80.000 clients mentioned to either use or intended to use the SMS alerts service in the near future. Discussions to further extend the mobile services of stock broker have already started with Inmovil Media.
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