Multinational Mobile Marketing Applications:
Coca Cola - Mobile Barcodes
Coca Cola uses barcodes in the world's biggest on-pack mobile barcode scanning campaign outside of Asia to date. By scanning a barcode, with the camera of their mobile phone, on one of 40 million Sprite bottles, a consumer can instantly win one of the many prizes.
More about 2d mobile barcodes in marketing campaings
FINE – SMS-2-WIN

FINE, the market leader in the Middle East's hygienic paper industry has pioneered the use of mobile marketing in its latest campaign.
'SMS to Win with Fine' has been launched on its range of FINE facial tissues and pack of ten FINE toilet rolls. Prizes from Sony like LCD TVs, PlayStation 2 video game consoles, DVD players and Micro Vault USB drives are up for grabs. Consumers will find a leaflet on all packs of the above products and can enter a draw by sending the answer to a simple question via SMS.
More about SMS play and win marketing 

ING Bank - Mobile Internet
ING Group is a global financial services company with services in over 50 countries. For their bank division in Germany they have set up a mobile site (.mobi) with company information, direct call options for support and service and the option to localize the nearest cash machine by inserting a postal code.
More about mobile internet sites
All multinational examples of mobile marketing applied
2D Mobile Barcodes: adding interactivity in a one-way world
Inmovil Media provides mobile marketing solutions that use the camera phone as an interactive connection between physical and digital media. Inmovil Media’s 2D barcode capture technology is revolutionizing the marketing and advertising approach around the world, by providing information and services to consumers on their mobile devices with one single click.
Inmovil Media’s barcodes gives mobile marketing a new dimension because it does so many things right. With one click, the phone is connected to a wide range of information enclosed by the 2D barcode. You decide what information or action is in the code, depending on what you want to accomplish. The possibilities are endless.
Start building meaningful relationships, interactive, easy and fast, with your target audience
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Mobile Marketing Applications for Small and Medium Enterprises
Internet Stores
Online DVD StoreSample advertising message (displayed on the web pages):
Get a 15% discount on your next purchase by joining our VIP Club! Simply text DVD to SMS number 1234 and get a special 15% off coupon number that should be inserted into the next purchase order form. You will receive valuable information about our latest releases and exclusive offers on your mobile screen. Sample Text Marketing Message:
Best DVD deals this week on DVDstore.com! Get 3 of the latest hit movie releases and take 1 free DVD Live Concert of your favorite band. Enter 123 in your order form.
Contact us for more information on SMS Marketing
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Media Stations (TV, Radio)
Radio Stations
Radio stations can use our SMS platform to boost listener participation. For instance, the DJ can run promotions, giveaways and contests on a constant basis being certain that their messages will be immediately put to the attention of opt-in groups.
Sample Text Marketing Message (advertised on air):
Become a VIP listener of our radio station and get exclusive giveaways to the hottest concerts and events in the region. Text RADIO to 1234 and stay tuned for the best music in town.Sample Radio Station Message (sent to listeners’ mobile phones):
Cast your vote until 5th of August to choose the radio chart-topper of July. Get your song to the top of our chart and win a Flash MP3 player. Enjoy the real music with IberSound RadioOur system also offers premium billing services, enabling the radio to charge listeners (per message) which turns the platform into a revenue stream for the station. To receive more information about our premium billing services, such as polling and voting,
please contact us for more information.
View all examples of Mobile Marketing Applied for Small and Medium Enterprises 