Marketers and Media
Create the most customer friendly mobile marketing campaigns!
Inmovil Media provides mobile marketing solutions that use the camera phone as a interactive connection between physical and digital media. Inmovil Media’s Mobile 2D barcode capture technology is revolutionizing the marketing and advertising approach around the world, by providing information and services to consumers on their mobile devices with one single click.
Inmovil Media’s barcodes gives mobile marketing a new dimension because it does so many things right. With one click, the phone is connected to a wide range of information enclosed by the Mobile 2D barcode. You decide what information or action is in the code, depending on what you want to accomplish. The possibilities are endless.
Start building meaningful relationships, interactive, easy and fast, with your target audience
By using the 2D Mobile barcode, the customer makes the first move. Consequently, you know it’s going to be a relevant, timely and valuable two-way conversation. Because you customize the code with the content you want to be delivered and the customer wants to receive, you will talk with the right customers at the right time in a unique interactive way.
The traditional-to-new media connection
How Mobile 2D-barcodes work
Test this code to see how it works.
(to get the appropriate barcode reader for your mobile device click here)
The sequence of black and white blocks represents information or an action. Examples are:
- Information could be a text with more information about a product displayed in an advertisement.
- Direct link to a phone number for more information, or support on your product.
- Send out a SMS text message straight from scanning the barcode to sign up for more information on your product or to request a callback.
- An action could be a link to a mobile website with more information on the product, photos and videos.
When you take a picture of this code with a camera phone, the barcode reader understands this code and connects the customers’ mobile phone to your information, phone number, SMS number or mobile website with one click! The numbers of barcodes that can be created is endless; therefore we can provide you with the barcodes customized for you campaign.
Mobile 2D barcode advantages
- Diversify your campaign
- Lightning fast
- Easy to use
- Cost effective
- Created and implemented in minutes
- Makes any advertisement interactive
- Highly recognizable
- Omni-directional
Contact Us for more information on 2d Mobile Barcodes
On our servers
When you create a barcode, our servers remember which information or action it should point to, allowing you to concentrate on incorporating barcodes in your media campaigns. Changing a url belonging to a barcode is a easy with our service, so there is no need for costly offline reprints or design changes.
Track and measure how your barcode campaign is working down to the minute.
Because you create, manage and control your own 2D Mobile codes, you can see exactly what’s happening with your media. Check the volume and frequency of scans per barcode down to the minute. You can even see where your campaign is getting the most scans geographically. So now you know which media and which tactics are working best for you in real time.
On the phone
End-users download or have preinstalled Barcode software on their camera phones. When they scan a 2D Mobile Barcode, the software contacts our servers and identifies the right reply which could be information in a text message or an action like opening your website on the customer’s mobile device. We then establish a connection between the phone and your server, meaning neither you nor the end-user need to do any work.
- It is specifically designed to be captured by virtually any camera phone (from VGA up to mega-pixel cameras).
- The barcode is easy to decode so a mobile phone delivers the content fast.
- It can be used in virtually any physical environment.
- It can be printed in almost any size – even as small as a penny.
- It can be scanned in low lighting environments.
- It can be used in TV commercials
- It can be used on your internet site
Examples
- Whether you need to drive product promotion, increase brand awareness and loyalty, improve customer service or distribute content, our barcodes can help.
- Opens your mobile website on the mobile device of the consumers easly, as they don’t have to type in your entire url, which is time consuming on a mobile device.
- Download content like ring tones, videos, wallpaper, games, etc.
- Download information to personal address books or calendars – use it on business cards or provide reminder dates for upcoming promotional events.
- Buy tickets to concerts/events and receive a Mobile 2D barcode mobile ticket via SMS to be redeemed at the event.
- Access interactive content from magazine articles and news stories.
- Get coupons via SMS to be redeemed at a store. This mobile commerce technology sends consumers 2D barcode vouchers and coupons that can be redeemed with their mobile phones at stores.
- Get SMS messages with information about the subject related to the 2D barcode.
- Access transport schedules, maps and other information by capturing codes at an airport or train station.
- Initiate a telephone call automatically to reach technical support or customer service, call for more information or reach a business contact.
- Enter a sweepstakes or contest.
- Receive local information like weather, traffic or sports updates.
- Create a viral effect with the “Invite a Friend” barcode.
- The application is being used to scan numerous 2D barcodes that can be found in magazines, on billboards and in subway stations.
Mobile 2D Mobile Barcodes Applied:
Telefónica Móviles España (TME)
the leading Spanish carrier, selected barcodes to design and build an access-to-content platform for consumers and content providers. TME subscribers can receive an SMS containing 2D barcodes that can be redeemed to gain entrance to a venue or event.
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Régie Autonome Transports Parisiens (known as RATP)
the major public transportation company in Paris and operator of the Paris Métro, chose barcodes to actualize its interactive transit station concept that assures commuters easy access to transit and POI information using their mobile phones.
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SFR (the Vodafone network in France)
selected barcodes to provide a solution combining a service platform and client application that enables subscribers to access mobile content through 2D barcodes captured on their phones.
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The Washington Post
has created a novel customer loyalty program using 2D barcode technology. Newspaper subscribers accumulate loyalty points when shopping at participating retail outlets by having their mobile phone card scanned at the point of sale.
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Cineticket de Cinepolis
the leading ticketing company serving the movie industry in Mexico, selected the barcode technology-based mobile commerce solution for its mobile ticketing services. This innovative solution allows consumers to download Mobile 2D barcode images that are redeemable in theatres.
Contact Us Coca Cola Mexico
Uses barcodes in the world's biggest on-pack mobile barcode scanning campaign outside of Asia to date. By scanning a barcode on one of 40 million Sprite bottles, consumers can instantly win one of millions of prizes.
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Xbox
Used barcodes in their monthly news letter to promote special moto'GP content for mobile phones.
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Heineken
Used Mobile 2D barcodes in an interactive bar game in Holland. Using barcodes as interactive landmarks, Heineken consumers were looking for aliens hiding behind the barcodes. He/she who found the most aliens won a trip to Kennedy Space Center in Florida.
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Hogeschool van Amsterdam
Every student has a unique barcode on their student card. Through the barcode technology, students can now always check their own time schedule for classes. Also emails can be viewed and send directly from the student's mobile phone.
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Holland Innovation
Used barcodes to make their fair interactive. All stands and all the visitors' badges had 2D Mobile barcodes. The exhibitors could immediately register interesting leads and the visitors didn't have to exchange business cards, instead they scanned each other’s barcodes and got the person's information directly sent by SMS on their phone.
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Reclameweek
Used barcodes in a publication to make an article interactive. Readers could scan the barcode in order to sign up for a free trial subscription for Reclameweek magazine.
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LogicaCMG
Uses 2D Mobile Barcodes to make their mobile solutions easily accessible.
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