Set up mobile advertising campaigns making use of mobile internet ad solutions for mobile and cpc mobile ads to drive traffic to your mobile advertisements and mobile ad promotions
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Mobile advertising explained: One-way versus two-way advertising

Traditional one-way advertising relies on the fact that a client, when interested, will buy your product when he gets an opportunity. However, he cannot do this straight away. By seeing a TV commercial promoting the newest music album a user might think, I like that album I want to buy it, when in reality 5 commercials later he has all forgotten about it. When making use of one-way communication there are so many things that can come in between your future client and him taking action on your advertisements.

This all belongs to the past when using an interactive, two-way mobile advertising campaign. You reach out to your clients and they can instantly respond; get more information, talk to your sales people or straight away buy your product!

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Why Use Mobile Advertising

You can use mobile ads to support or to run next to your current marketing activities. Different goals include:
  • Drive traffic to your branded Mobile web site to increase brand awareness to support new product launches.
  • Campaign-specific landing page information, inform users in all possible ways, extending the reach of your marketing campaigns.
  • Click-to-call functionality; drive users to your phone team for sales, service or support.
  • CRM Management; gather information about your users such as phone number, email address, gender, age, preferences etc. to support and create highly targeted marketing activities in the future.
  • Sell products and services directly on phone using mobile billing systems.
    Read more about our mobile billing solutions mobile marketing 2d barcodes

    mobile advertising advantages

Mobile Advertising Advantages

  • Personal; by making use of different criteria to target your ads you can deliver personalized ads to your target group.
  • On demand; users want to see or hear your information! Direct communication applies since the user is interested in your brand or product when he reaches it!
  • Measurable; campaigns can be tracked from minute to minute instantly showing click through rates, conversion rates etc.
  • Direct results; users can engage directly allowing them to take action on your brand of product resulting in direct sales, leads, customer feedback etc.
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Create Mobile Ads

After having thoroughly analyzed your needs and identifying the opportunities that mobile advertising will bring you, we will set up a custom and personalized campaign for you. In this way you can reach out to your customers in the best possible way and start generating more revenue!

Tools to create successful mobile internet ads

  • Deliver mobile videos of your product directly to the user’s phone!
  • Host competitions and quizzes to trigger maximum focus on your brand or product.
  • Use Click to call links which allow users to call you with one single click!
  • Set up polls or a rating system so users are engaging into your brand experience.
  • Send2Friend functionality; Sharing! Using these functionalities users are able to let all their friends know about your great product or brand creating a mobile hype!

Mobile Advertising Features:

  • Branding; your brand will be presented in the best possible way; making use of advanced style guides we’ll guarantee that your corporate identity or branded product are maintained.
  • The landing page; this is the most important page of your mobile advert since it’s the firsts thing a user will see. Making use of different tools that will add interactivity to this page we’ll guarantee a maximum conversion rate.
  • Adding click-to-call links; users can talk to your support line or directly with a sales representative with only 1 click.
  • Adding call to action buttons; Purchase now that will send users to and order form or making it possible to by your products directly via on phone billing
  • Consumer contact information; You want to know who your users are. By making use of small contact forms we’ll collect more information about your users such as name, age, phone number, email address. This information can be delivered in an open standard way making it possible for you to import it directly into your CRM application.
  • Customer feedback forms; using these forms you can find out what a customer thinks about your brand or product.
  • Alternative pages; giving more detailed or advanced information on your brand or product.
  • Provide links; to your mobile website or other mobile adverts.
  • By making use of different campaigns you’ll be able to promote, track and measure different versions of your mobile ads.
  • Just as on all our other mobile internet solutions we provide full search engine optimization for your mobile adverts making your ad fully visible which will increase mobile search discovery.
  • If necessary, we will take care of hosting and managing of your mobile advertising campaigns.
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Mobile Advertising and Promotion

Make sure the world sees your Mobile Ads, Drive traffic to your ads using the following tools:

Wap push

A WAP Push is a message which includes a link to a mobile internet address. By using wap push promotions you can send a link to your mobile advertisement straight to the user’s phone.

SMS Text-triggers

By setting up corresponding keywords for your marketing campaign sms text triggers are used to deliver more information and direct links to your mobile ads.
Example: Win a free product, send freeproduct to 1234. This text trigger will deliver a text and a direct link to your mobile ad to the user’s phone.
View all examples of SMS text triggers for Small and Medium Enterprises mobile marketing 2d barcodes

Banner / text ads

mobile 2d barcodes and mobile advertising

Making use of a CPC (cost per click) mobile advertising solution you can drive traffic to your mobile ads. We can advise, support, or manage mobile CPC ad campaigns with one of our ad partners for you.
Example:
Google Mobile Adwords mobile marketing 2d barcodes

2d Barcodes

By incorporating a 2d mobile barcode on your products you can drive traffic to your mobile adverts.
More about 2d mobile barcodes in marketing campaings mobile marketing 2d barcodes

Mobile Advertising Applied

Mobile Banner Ads

Land Rover drives customer awareness for their LR3 with mobile advertising powered by mobile banner ads targeted on high end mobile devices such as Blackberry and PDA's. “We are excited to be reaching our audience on a medium as engaging as mobile,” said Finbar McFall, vice president, marketing Land Rover North America.“With the help of Mobile Advertising, we are able to not only give consumers information about the award-winning LR3 on the most personal device, but also drive dealership visits and sales with a dealer locator.”

The end-to-end program includes a mobile web site where consumers can learn about the LR3 and find the three dealers nearest to them by simply entering their ZIP code. Site visitors can also download three videos of the LR3 in action, which is achieving a 70 percent conversion rate.
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Billboards

Mobile advertising is often used by Real Estate Developers to promote their latest developments. By making use of our SMS Text triggers more information is directly available at any time.

Sample Text Marketing Message (advertised on air):
For more information on La Cala Hills Villas send calahills to 1234.

Users will receive a reply message with a direct link to the mobile ad page where more detailed information can be found about the project as well as direct call links to the sales department, the option to keep informed on future projects and a mobile promotion video allowing him to see what this project is all about, giving him that ultimate mobile experience!
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TV

Motorola and Orange did a campaign for the Motorola RAZR (when it was first released) through a TV sponsorship of ITV Movies.
They promoted a Text Trigger that drove viewers to a Mobile Advert for the RAZR. The advert was a simple four-page site that showed off the new phone and allowed the consumer to enter a competition to WIN the RAZR.
It was very much a test for the Brands using Mobile Advertising but it got results, even nearly two years ago. People provided their contact information to enter the competition and gave Orange and Motorola their permission to contact them with future offers and promotions.

There is an opportunity right now to incorporate a SMS Text-trigger promotion into any TV advertisement to extend the experience onto mobile and create consumer interactivity.
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Radio; example for music promotion

Sample Text Marketing Message (advertised on air):
Get a preview of the new red hot chili peppers hitsingle send “more info peppers” to 1234.

Sample Radio Station Message (sent to listeners’ mobile phones):
Thanks for your interest in the new red hot chili peppers album! Click go here to download the sample clip http://radiostation.mobi/peppers

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View all examples of SMS text triggers for Small and Medium Enterprises mobile marketing 2d barcodes