Monetize mobile search
Thursday, May 22nd, 2008There is porpular mobile search service, called Google SMS, which lets people find businesses by texting names and locations to a short code: Those who know about it utilize it to its full potential; however users are still a minority among cell phone owners.
The latest search engine reports indicate mobile search is becoming the hot new space–for investors, advertisiers, and consumers alike. It seems everyone likes the idea of mobile search even if they don’t use it much themselves. Altough Google’s service is free and gets the job done, other companies are seeking ways to improve, leverage, and monetize mobile search.
A Forbes report suggests that that the real benefit from the carefully-watched potential Microsoft-Yahoo! merger would be for mobile search.
Microsoft’s Mobile Windows is pre-installed on a vast number of handsets while Yahoo! has worked with providers and carriers to put their mobile search engine and utilities into phone software. Therefore this merger could mean a significant mobile search engine presence for both companies, as Current Analysis analyst Avi Greengart told Forbes: “If you’re looking for where a tie-up could occur, that’s one place.”
The incentive for MicroHoo or anyone else to dominate mobile search is high. Most of all, digital marketers are waiting for the technology to reach its full potential. A report from Scarborough Research, conculded that the “Digital Savvy” consumer is an active one who relies on his or her mobile phone for information–and tends to have money to burn. eMarketer predicts that global mobile search revenue will grow to $3.77 billion in 2012 from $83.3 million in 2007. Therefore the race is on to beat Google, altough it will be difficult because with its open Android platform and current mobile search engine, Google seems to be dominating mobile as well.
Contact us to see how we can get your business high up in the mobile search engines.