Mobile Marketing Blog by InMovil Media

U.S. brands have integrated mobile marketing into their traditional advertising campaigns, CRM programs and Call Centers in order to increase higher response, enhance loyalty and improve customer relations. When applied correctly, targeted and creatively, mobile marketing gives exceptional results.

“Most people today use a cell phone. Lack of cell phone spam translates into a major channel of communications without the noise of traditional channels,” explained John Spagnuolo, President of the New Media Institute.

“The closer and the more targeted you connect with consumers within their lifestyle, the better your results will be,” noted Bas Vervoort, Director of InMovil Media. “When properly and creatively executed, mobile marketing can increase traditional response rates by 5-20%, Moreover it delivers a higher-level of customer service and enhances loyalty.”
Mobile Marketing Tips

1. Offer an incentive for individuals to opt-in to your mobile campaign.
2. Segment your messaging. Mobile technology makes this task easy and seamless.
3. Measure and refine your mobile marketing program in real-time.

A mobile marketing program may include the following features:
* Lead capture
* Additional touch-points to traditional advertising campaigns
* Pre/during/post event marketing
* Promotions, sweepstakes & contests
* Coupons & discounts
* Lifestyle, loyalty & community brand building
* Multi-media content creation and distribution
* Mobile videos
* Location based marketing
* Mobile polling and voting
* Sales and distribution programs
* Segmented broadcast messaging
* Web and email integration

If you want to know how you can use these mobile marketing tips for your company, please contact us.