Mobile Marketing Blog by InMovil Media

Advertisers recognized the current iPhone as a new marketing platform and some even developed campaigns targeted to iPhone users. Although it was a it is a good looking device, the phone’s slow Internet speed was a real shortcoming. However…

The new iPhone, which Apple CEO Steve Jobs is expected to unveil next week, will be a high-speed 3G model. With the new iPhone connecting to the web is faster and less frustrating, this will improve the user experience for example for downloading music and videos.

Another great prospect are rumors that the iPhone will come equipped with GPS, this makes it possible to pinpoint where the device is being used. The ability to target users in this manner is particularly appealing to marketers.

“Both from the marketing side, as the consumer side, there is the promise of location- based targeting,” said Tim Ruisbroek, director of InMovil Media, a mobile marketing firm. “Marketers get re ally excited about this.”

For years, the advertising business has been waiting for mobile marketing to catch on. Mobile Advertisers have to work with an array of service providers and device makers with different capabilities. Therefore making mobile campaigns for large audiences is diffucult job.

While the 3G iPhone won’t solve all these problems, however marketing experts believe it will help advertisers to deal with mobile phone shortcomings.

Moreover, Apple is putting pressure on other hand set companies to come up with “iPhone killers” that make the whole mobile phone experience faster, easier and more userfriendly.

Rivals are also making mobile-ad moves. For instance, Finnish phone giant Nokia purchased mobile-ad company Enpocket last year, while Google is expected to rock with their open-source software “Android”, for mobile phones in the fall.

All in all the conclusion is the mobile industry is moving fast powered by the urge for marketers to use the mobile channel ready to deliver highly targeted ads and create the best advertising medium so far.

Contact us to see how we can help your business to monetize this mobile advertising medium.

There is porpular mobile search service, called Google SMS, which lets people find businesses by texting names and locations to a short code: Those who know about it utilize it to its full potential; however users are still a minority among cell phone owners.

The latest search engine reports indicate mobile search is becoming the hot new space–for investors, advertisiers, and consumers alike. It seems everyone likes the idea of mobile search even if they don’t use it much themselves. Altough Google’s service is free and gets the job done, other companies are seeking ways to improve, leverage, and monetize mobile search.

A Forbes report suggests that that the real benefit from the carefully-watched potential Microsoft-Yahoo! merger would be for mobile search.

Microsoft’s Mobile Windows is pre-installed on a vast number of handsets while Yahoo! has worked with providers and carriers to put their mobile search engine and utilities into phone software. Therefore this merger could mean a significant mobile search engine presence for both companies, as Current Analysis analyst Avi Greengart told Forbes: “If you’re looking for where a tie-up could occur, that’s one place.”

The incentive for MicroHoo or anyone else to dominate mobile search is high. Most of all, digital marketers are waiting for the technology to reach its full potential. A report from Scarborough Research, conculded that the “Digital Savvy” consumer is an active one who relies on his or her mobile phone for information–and tends to have money to burn. eMarketer predicts that global mobile search revenue will grow to $3.77 billion in 2012 from $83.3 million in 2007. Therefore the race is on to beat Google, altough it will be difficult because with its open Android platform and current mobile search engine, Google seems to be dominating mobile as well.

Contact us to see how we can get your business high up in the mobile search engines.