Mobile Marketing Blog by InMovil Media

To stay in the mobile marketing report sector of the Asian region I encountered the following report.

Research and Markets (http://www.researchandmarkets.com) has announced the addition of a Chinese Mobile Advertising Report to their offering.

This report incorporates the knowledge of an experienced and on-the-ground China-based research team with extensive interviews of over 35 leading industry players to deliver an insightful,  overview and analysis of China’s mobile marketing and advertising industry. It cuts through the hype of what will be possible when 3G is used to its full potential and the spin of officially released company statistics to reveal what opportunities genuinely exist in the chinese market, which companies are really making money with mobile marketng, and what challenges confront further industry growth.

Key features of the report include:

-Market Size and Growth Forecasts

-SMS, MMS, and WAP Push

-WAP, Mobile Search, and Mobile Video

-2D Barcode, LBS, and Mobile In-Game Ads

-Company Profiles of over 35 Major Industry Players

-Network and Platform Infrastructure Development Status

-Case Studies

China’s mobile marketing and advertsising sector, supported by a surge in the mobile subscriber base to over 530 mn and active WAP users to over 40 mn, is on track to grow  55% in 2008. Looking to take advantage of the mobile medium’s ability to deliver highly customized and segmented  mobile marketing campaigns, major brand names like Nike and Coca-Cola have also begun to spend significant resources to mobile advertising in China. At the same time, new mobile ad agencies and applications developers have emerged to drive market development.

More and robust growth in China’s mobile advertising market, faces a variety of challenges, including the ongoing delay in issuance of 3G licenses, stricter anti-spam and personal information security regulations, an operator-centric business environments, policy uncertainties, and a lack of established third-party monitoring and measurement organization.

With company profiles of the leading public and private companies in China that use mobile advertising, this report provides valuable strategic insights - particularly to enterprise, private equity, venture capital, and hedge fund investors, advertisers, ad agencies, and mobile advertising professionals - for successful engagement and investment in the industry.

Please contact us to help you to market your business in China with mobile marketing.