Search Marketing for Mobiles, Eric Schmidt Loves it
Friday, May 30th, 2008Google has a big future ahead, according to CEO eric Schmidt, with mobile devices representing that potential.
Google’s top executive was interviewed in the German publication Faz.net, where he summarized a few of his search advertising company’s important focus points.
Schmidt believes the value will increase on the mobile platform. Altough it will take a while for mobile ad dollars to fill the Google coffers to overflowing, . With an “obvious large space” to put ads, especially targeted ones, the market can’t be ingnored by Google.
The company seems at the moment to be more interested in its side projects, no one’s forgetting about the bread and butter search ads. Schmidt said there is “no limit for search marketing,” which should be encouraging the Mobile SEM industry.
Through improved technology and better targeting, Google can wring more money out of search marketing. The bright prospects for Google advertising reside on the mobile side. Social network advertising, however, may be a dimmer prospect, according to Schmidt’s comments:
MySpace did not monetize as well as we thought. We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time.
I think that Google’s social networking ad success will come in conjunction with the mobile platform, where new smaller mobile startups compete with Google and Yahoo to create mobile networking sites and ads. Probably one of the starts-up that seem to be succesfull will be acquired and assimilated into Google.
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