Mobile Marketing Blog by InMovil Media

After having received more and more request from businesses that are interested in mobile 2D barcodes, I have devoted some time to give a practical explanation what 2D barcodes entail for making media interactive by using a mobile device.

To basic thing is to create the data matrix and QR codes (2D mobile barcode) to link print media to the mobile web. What does this mean?

It is now possible to make traditional print media interactive by linking it directly to the mobile web. Our solution generates a unique data matrix code and QR code for each mobile web page created related to the printed information or advertisement. This code can be printed on advertisements, magazine articles, or even posters to provide an immediate call to action. When the 2D mobile barcode is scanned with the camera of a mobile phone it links straight through to the related mobile webpage - where you can; get further information and register interest, to a competition entry, buy concert tickets or other products directly with the mobile phone.

Datamatrix and QR codes are 2D barcodes consisting of a totally unique pattern of black and white squares that act as a quick link through to a specific mobile web page. When using InMovil Media to create and publish QR codes, these codes are automatically generated and can then be printed wherever required. Once the codes are scanned by the mobile device, consumers can quickly and easily access promoted content any time and any where they are. And unlike SMS or MMS triggers it is a free service.

Adding Data matrix or QR codes to print media meets a market demand for offering an easy and effective way to facilitate instant customer interaction with consumers on the move for a truly interactive marketing campaign. For example a consumer, waiting for the bus, a train journey or simply reading a paper or magazine becomes more interesting with the ability to purchase products, respond to articles or enter competitions without having to be back in front of a PC and search again for the product or information. And for your business it does not only provides an immediate call to action but a new and effective way to directly measure the success of print campaigns. Besides print media the codes can also be put on your normal website, if you want that people bookmark you mobile version of the website via this barcode.

Consumers love the opportunity for instant response and discovery of what this new technology can provide. This adds a completely new dimension to print media, which from our experience is good news for marketing campaigns.

Contact us to see how we can help your business use 2D mobile barcodes in an interactive way.

PUNE: Now, you don’t have to make rounds of the municipal office or go on-line to find out about your property tax bills. Help will be available on your mobile through an SMS.

The Pune Municipal Corporation (PMC) is launching a new system in which citizens would get details of their property tax bills through an SMS service. Trials have already started and to be a part of it, one has to type ‘eaa’ give space, mention your property number and sms it to 54646. The details of the tax will be sent on your mobile within a few seconds. The PMC will later announce whether it would continue with the same code or change it when the project is finally launched.

“The on-line billing facility is already there, but we wanted to reach all sections of the society and mobile is the best medium to do so,” municipal commissioner Pravinsinh Pardeshi said.

The formal announcement of the project would be made in a week. The PMC is also working on a plan in which citizens can receive property bills on mobile and pay them on-line. “This is the second phase which would take some time. However, the SMS project will start immediately,” he added.

Dnyandeo Thube, deputy commissioner (tax assessment and collection), is the man behind the latest initiative.

Please contact us to see how can make a SMS solution for you.