Mobile Search Advertising to hit $3.8 Billion by 2012, $1.4 Billion in US
It was a week with a lot of mobile search news from Yahoo, Google, Microsoft and again Yahoo, eMarketer has produced a report on the rise of mobile search and mobile search advertising revenue - as mobile search advertising is following a similar trend to normal search marketing revenue predictions.
“The number and variety of searches on mobile phones jumped during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.”
Furthermore, eMarketer believes that mobile search spending in the US will grow from $34 million in 2007 to over $1.4 billion by 2012.
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